Up Your Viva!
I don’t know about you but I love me some clever marketing. The past couple of days I have seen a few television adverts highlighting the release of a new Freeview Channel called Viva. I’ve embedded it below for your viewing pleasure.
Not only is the casting of the two lads brilliant, the subtle actions and timing are right up my street.
What do you think?
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That's fantastic! haha
Great video! I agree, the casting of the two boys was perfect.
Wow nice one! Nice Blog btw – you won a reader!
Thomas, thanks for your comment and for adding me to your reading list!
concept for the advert was make something memorable with a catchphrase that will get people repeating it. loads of companies do it but this for me was the worst creative campaign I have seen in a while, even worse than go-compar-o the advert for gocompare.com ripped off from compare the meerkat. though to be honest 'up your viva' has worked incredibly well!
great post ….
i have watched this video and i found it very funny .i think this channel is going to rock
up ypur viva is fuking amazing bruv.
up your viva is fuking amzing love you bruva charm xxxxxxxxxxxxxx
whats the name of the programme thats about gettin someone new to star in it ??
i missed monday nights and would like to see it
x
Great tribute to this here: http://www.bragster.com/brags/352531-entry-for-...
I thought the ad was great too. Really good marketing technique and i hope it works out for them.
Great find btw Matt, haddn't noticed these ads on tv before!
It's alright – it's definitely better than some of the other similar ads that are about at the moment. As it's advertising a TV channel, I think it works quite well.
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Yes, fantastic viral – loved it.
Found the new ad while I was watching it:
http://www.youtube.com/watch?v=I3EIK7OdBIw
That one dude needs a dentist to fix his smile as his teeth as just to whack to look at, just looking at him makes me smile and laugh. But overall i liked the commercial very much as it made me laugh and want to see what the heck Viva is about because i have never heard of it up until now.
lol…I love it!