I logged into my Wordpress admin panel this morning and found a new URL referrer, that of http://brandwatch.magpie.net.
Clicking the link takes you to a login screen, so deciding to work out who they were, I googled them. Turns out that Brandwatch is a marketing tool (I think used by bigger companies) to see how their brand or products are being portrayed on the internet (focusing mostly on blogs).
Let Magpie explain:
Brandwatch tracks your brand quickly and clearly, and then goes into detail - it tells you who is saying what about your brand and why. Where they are saying it and when.
It lets you see the context in which your brand is being mentioned and finds the issues raised in connection with it. Which topics are gaining strength and relevance? It can highlight who and what is influential, pick up the first signs of new markets, and draw out target audiences, profiles, and demographics.
Use brandwatch to gain an instant view of the public perception of your brand and compare it with other brands. Monitor how successful a campaign is. Find out immediately what the web thinks about your new product launch or whether your endorsement is a hit or miss.
Brandwatch can generate data for any brand across the entire internet, fast. We automate the process that a team working 24/7 would have had to do manually. It saves money and time and eliminates human bias. Our technology is transparent. And because we own it we can develop it in new directions. There are no illusions. It has been developed over time, by top engineers into a robust, simple to use system.
Source: Magpie
If you click here, you can see a demo of how the service works.
My guess is that either Barclays or Pipex are checking their reputation amongst blogging losers like myself who have nothing better to moan about, does this mean I have hit the big time? 
Haha, who cares, it’s all a bit of fun.
